The large, stylized 'Q' graphic and the vibrant pink and blue gradient background.

The ad opens with a large white 'Q' graphic overlaying a pink and blue gradient background with animated clouds. A glass of pink kefir is shown next to three cartons of Q Kefir: one raspberry flavored, one blueberry flavored, and one natural. The 'Q' graphic then fades out, revealing text. The pacing is slow and deliberate.