A man wincing in pain with his tongue sticking out.

The ad opens with a man wincing in pain, his tongue sticking out, as he appears to be injured. He then looks at a magazine with his daughter, who points to a drill. The scene shifts to a young boy who asks for a Christmas tree. Sinterklaas (Saint Nicholas) appears, looking confused at his list, questioning "Huh, a Christmas tree?". He then walks into a Praxis store and asks an employee if they have Christmas trees. The ad concludes with a family decorating a Christmas tree, with a voiceover promoting a Nordmann fir tree from Praxis.