Praxis YouTube ads: Commercials and campaign examples

#3715 YouTube advertiser by spendRetail EcommerceNetherlandsVerify on Google Ads Transparency Center

Praxis is a major Dutch DIY home improvement chain offering tools, building materials, and garden products across more than 180 stores and online. Its YouTube advertising in the Netherlands spans 17 ads with 13.5M views, focusing on Praxis Plus member perks, app tools, own-brand ranges, and seasonal Hammer Weeks promotions.

Est. total spend
$149K – $365K
All-time, estimated range
Ads indexed
17
Total views
13.5M
Markets
1
Countries the ads ran in

Most-viewed Praxis YouTube ads

Top 17 by views · list updated

Praxis Bouwmarkt — Praxis Eigen Merk - Een goed begin is Eigen Merk (YouTube video ad)0:20

Praxis Bouwmarkt

Praxis Eigen Merk - Een goed begin is Eigen Merk

2.8M views
Praxis Bouwmarkt — Praxis — Rent a Trailer with Praxis Plus (YouTube video ad)0:15

Praxis Bouwmarkt

Praxis — Rent a Trailer with Praxis Plus

2.4M views
Praxis Bouwmarkt — Praxis — Calculate your DIY materials with the Praxis app (YouTube video ad)0:15

Praxis Bouwmarkt

Praxis — Calculate your DIY materials with the Praxis app

2.1M views
Praxis Bouwmarkt — Praxis - Kerstbomen vanaf €14,99 met Praxis Plus (YouTube video ad)0:15

Praxis Bouwmarkt

Praxis - Kerstbomen vanaf €14,99 met Praxis Plus

1M views
Praxis Bouwmarkt — Praxis — Hamerweken met Praxis Plus korting (YouTube video ad)0:15

Praxis Bouwmarkt

Praxis — Hamerweken met Praxis Plus korting

720.3K views
Praxis Bouwmarkt — Praxis — Hamer Weken met Praxis Plus korting (YouTube video ad)0:15

Praxis Bouwmarkt

Praxis — Hamer Weken met Praxis Plus korting

717.5K views
Pattex Benelux — Pattex — High Tack Challenge (YouTube video ad)0:19

Pattex Benelux

Pattex — High Tack Challenge

681.8K views
CetaBever — Ceta Bever - Breng hout tot leven (YouTube video ad)0:15

CetaBever

Ceta Bever - Breng hout tot leven

666.7K views
Praxis Bouwmarkt — Praxis — Hammer Weeks (YouTube video ad)0:15

Praxis Bouwmarkt

Praxis — Hammer Weeks

527.3K views
Praxis Bouwmarkt — Praxis — Hamer Weken Korting (YouTube video ad)0:15

Praxis Bouwmarkt

Praxis — Hamer Weken Korting

515.1K views
Praxis Bouwmarkt — Praxis - Get your Christmas tree from Praxis (YouTube video ad)0:20

Praxis Bouwmarkt

Praxis - Get your Christmas tree from Praxis

290.7K views
Praxis Bouwmarkt — Praxis - Nordmann Fir Trees for Christmas (YouTube video ad)0:20

Praxis Bouwmarkt

Praxis - Nordmann Fir Trees for Christmas

247.1K views
Praxis Bouwmarkt — Praxis Eigen Merk: 40% korting op Decormode laminaat (YouTube video ad)0:06

Praxis Bouwmarkt

Praxis Eigen Merk: 40% korting op Decormode laminaat

243.3K views
Praxis Bouwmarkt — Praxis - 25% Korting op Sencys Lichtbronnen (YouTube video ad)0:06

Praxis Bouwmarkt

Praxis - 25% Korting op Sencys Lichtbronnen

148.2K views
Praxis Bouwmarkt — Perfection Muur & Plafondverf - Praxis Eigen Merk (YouTube video ad)0:06

Praxis Bouwmarkt

Perfection Muur & Plafondverf - Praxis Eigen Merk

104.4K views
Video ad upload channel for 150-295-1665 — Praxis — Verf Aanbiedingen (YouTube video ad)0:10

Video ad upload channel for 150-295-1665

Praxis — Verf Aanbiedingen

81.8K views
Lia Vreezen — Flexa True Joy: Add Positive Vibes to Your Home (YouTube video ad)0:33

Lia Vreezen

Flexa True Joy: Add Positive Vibes to Your Home

45.2K views

About Praxis

Praxis is a major Dutch hardware and DIY home improvement store chain. Founded in 1978 in Venlo, the company offers tools, building materials, decor, timber, and garden products via physical stores and its online e-commerce platform. It operates over 180 locations across the Netherlands and is owned by Maxeda DIY Group.

Company
Praxis Doe-Het-Zelf Center B.V.
Category
DIY home improvement retailer
Headquarters
Netherlands
Advertises in
1 country

Praxis YouTube ads — FAQ

Praxis is a Dutch DIY and home improvement chain that sells tools, building materials, home decor, timber, and garden products. Its YouTube advertising highlights products and services available through its stores and online platform.
Praxis's YouTube ads frequently promote its private label products, Praxis Plus loyalty discounts, and recurring events like Hammer Weeks. They also highlight customer tools and services, including trailer rentals and the Praxis app material calculator.
Praxis primarily uses horizontal video ads on YouTube, with most spots lasting 15 seconds or less. The retailer also incorporates a small share of vertical video formats and longer ads.
Praxis advertises on YouTube entirely in Dutch, catering to its retail audience in the Netherlands.
AdSee has indexed 17 YouTube ads from Praxis, with 13.5M views in total, shown in 1 country.
Praxis's YouTube ads in the AdSee library ran most often in the Netherlands.
AdSee estimates Praxis's YouTube ad spend at $149K – $365K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Praxis.
The most-viewed Praxis ad in the AdSee library is “Praxis Eigen Merk - Een goed begin is Eigen Merk”, with 2.9M views on YouTube.
Praxis's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10120960553212968961?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.