The initial shot of two men analyzing a skiing accident on a computer screen, immediately followed by a visual of the accident itself.

The ad opens with a shot of two men looking at computer screens, one displaying a skiing accident. The scene transitions to a close-up of a finger pointing at the screen, followed by a black and white shot of a car crash simulation. Then, a 3D rendering of a helmet appears, showing stress points in various colors. The ad then shows people working in a lab-like environment, followed by a close-up of someone drawing on a mannequin's back. More action shots of skiing and cycling follow, culminating in a triumphant skier. The ad ends with close-ups of a pink and black helmet, with text overlays.