The initial close-up of Ben Stiller in Zoolander 2 with the Pluto TV logo.

The ad features a rapid montage of clips from various movies and TV shows, interspersed with the Pluto TV logo and text. The pacing is fast, with quick cuts between scenes. The clips include Zoolander 2, Star Trek: The Original Series, The X-Files, Pretty in Pink, Key & Peele, The Fairly Odd Parents, and Pulp Fiction. The montage culminates in a black screen with the Pluto TV logo and the tagline 'Stream now. Pay never.'