The initial torn paper effect and the Pigu.lt logo.

The ad opens with a torn paper effect revealing a red background with the Pigu.lt logo. It then transitions to a scene of Santa Claus looking thoughtful, followed by a close-up of him holding a smartphone. The screen then shows a hand scrolling through the Pigu.lt app on a smartphone, displaying various gift categories like Christmas decorations, gifts for kids, gifts for her, and gifts for him. The final scenes show a green background with Pigu.lt's guarantee of delivery by Christmas or a 50 PiguEuro gift for the next purchase.