The initial text "ŠALTI REIKALAI. LEDINĖS KAINOS." (Cold Deals. Icy Prices.) appearing over an icy cave setting.

The ad opens with a shot of an icy cave with icicles and mist. Text appears on screen. A refrigerator then appears on an ice pedestal. The scene transitions to an arctic landscape with icebergs and the aurora borealis. Different refrigerators are showcased on ice pedestals, each with a price displayed. The final scene shows a hand holding a smartphone displaying the Pigu.lt app, with text about a large selection of products and fast delivery.