The large percentage discounts (30%, 51%, 42%) prominently displayed on attractive furniture items.

The ad features a series of product shots on a red background. First, a bed with a 30% discount is shown. Then, a sofa with a 51% discount appears. Next, a wooden dining table with a 42% discount is displayed. Finally, the ad shows a large red pencil with the text "ROTSTIFTWOCHEN" and a circular graphic indicating up to 50% off on selected furniture and accessories. The brand "pfister.ch" is visible at the bottom right of each frame.