The unusual purple figures and the dark, mysterious opening scene.

The ad opens with two purple, mannequin-like figures in a dark room. One is carrying a rolled-up rug. The scene transitions to a living room setting where one figure is lounging on a couch and the other is standing behind it, waving. The ad then shows a figure holding a large red circle with text about a sale. The final scenes are full-screen graphics with sale information and the brand logo.