A woman holding a mascara tube to her forehead.

The ad opens with a close-up of a woman holding a mascara tube to her forehead, then transitions to a close-up of her eyes. The mascara tube is shown from different angles, and the wand is extracted from the bottle. The woman applies the mascara, and the ad shows a split screen comparing her lashes before and after application. It then highlights the product's claim of longer lashes and the 'tubing technology'. The ad concludes with the woman looking at the camera and the Max Factor logo.