A woman holding a mascara tube to her forehead.

The ad opens with a close-up of a woman holding a mascara tube to her forehead. The camera then focuses on the mascara tube itself, showing its design and branding. Next, it shows the mascara wand being pulled out of the tube, revealing the brush. A close-up of a woman's eyes follows, showcasing her lashes. The mascara wand is then shown being applied to her lashes. The ad concludes with the Max Factor logo on a black background.