Ilona Maher, a pro rugby player, starts by admitting she sometimes pretends not to worry.

The video opens with a close-up of Ilona Maher, a pro rugby player, looking into a mirror. She then turns to the camera and speaks. The scene transitions to a refrigerator where she reaches for two Perfect Bars. She breaks one in half to show the inside, then holds up a piece and the wrapper. The pacing is conversational and direct.