The close-up of the man's mustache and the intriguing title 'le Smiler'.

The ad opens with a close-up of a man's face, focusing on his mustache. Text appears, introducing 'le Smiler' presented by PayFit. The scene shifts to an older woman sitting at a desk, then to a muscular man and the woman sitting together. A bell is rung, and text appears about asking someone to smile in your place. The scene cuts to the woman ringing the bell again, and text appears about managing payroll. The man smiles broadly, and the text continues about managing payroll for your first employee. The final scene shows the man flexing and the woman looking on, with the PayFit logo and website displayed.