The initial dramatic scene from 'How to Train Your Dragon' with numerous dragons flying.

The ad opens with a dramatic scene from 'How to Train Your Dragon,' showing many dragons flying in a misty cave. This transitions to text overlays on black backgrounds, highlighting 'Nieuwste films' (Newest films), 'Geliefde klassiekers' (Beloved classics), and 'en alles daartussenin' (and everything in between). It then shows a scene from 'The Minecraft Movie' with a character practicing martial arts in a blocky landscape, followed by text 'Zonder abonnement' (Without subscription). Next, a scene from a city street with two people talking, overlaid with 'Geen reclame' (No advertising). The ad then transitions to a montage of movie posters and the 'Pathé Thuis' logo, with a prominent 'MEGA MOVIE DEALS' graphic and a call to action 'Kijk nu thuis' (Watch now at home). The montage continues with various movie titles and pricing information.