Panerai YouTube Ads: Top Video Campaigns

#2122 YouTube advertiser by spendRetail EcommerceVerify on Google Ads Transparency Center

Panerai is a luxury watchmaker known for high-end diving timepieces and collections like the Luminor and Radiomir. With 30+ ads and 18.4M views across 10 markets, its video advertising centers heavily on timepieces such as the Luminor Marina under the theme Innovation From The Depths, alongside boutique invitations.

Est. total spend
$92.0K – $920K
All-time, estimated range
Ads indexed
30
Total views
18.4M
Markets
10
Countries the ads ran in

Most-viewed Panerai YouTube ads

Top 20 by views · list updated

See all 30 Panerai ads

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About Panerai

Panerai is a Swiss-Italian luxury watchmaker known for high-end diving timepieces and military-inspired designs, including its iconic Radiomir and Luminor collections. Founded in Florence, Italy in 1860 by Giovanni Panerai, the brand historically produced precision instruments and watches for the Royal Italian Navy. Today, the company operates as a subsidiary of luxury group Richemont, with watchmaking manufacture in Neuchâtel, Switzerland, and sells its timepieces globally.

Company
Officine Panerai AG
Category
Luxury watchmaker
Advertises in
10 countries

Panerai YouTube ads — FAQ

Officine Panerai AG is a Swiss-Italian luxury watchmaker founded in Florence in 1860, operating under Richemont with manufacturing in Neuchâtel, Switzerland. Panerai specializes in high-end diving timepieces and military-inspired designs, including its Radiomir and Luminor collections.
Panerai's YouTube ads focus prominently on the Luminor and Luminor Marina watch collections under the theme Innovation From The Depths. The ads also showcase timepiece presentations like the Luminor BiTempo, general accessories, and invitations to visit a Panerai boutique.
Panerai runs short commercials that are up to 15 seconds long. The advertiser uses a mix of standard horizontal videos alongside vertical Shorts-style formats.
Panerai advertises on YouTube primarily in English, followed by Italian and French.
AdSee has indexed 30 YouTube ads from Panerai, with 18.4M views in total, shown in 10 countries.
Panerai's YouTube ads in the AdSee library ran most often in the United States, France, Italy, Switzerland and Germany. In total they were shown in 10 countries.
AdSee estimates Panerai's YouTube ad spend at $92.0K – $920K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Panerai.
The most-viewed Panerai ad in the AdSee library is “Panerai Luminor Marina - Innovation From The Depths”, with 2.6M views on YouTube.
Panerai's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17690114116263346177?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.