The initial close-up of hands opening a package with neon text 'NEW YEAR.'

The video opens with a close-up of hands opening a small package containing a single beef stick. The text 'NEW YEAR.' appears in neon. It transitions to a shot of a black duffel bag with the text '30 STICKS FOR $36' overlaid. Hands are shown putting a beef stick into the bag. The scene shifts to a single beef stick on a purple yoga mat next to dumbbells, with a neon circle showing '$1.20 EACH'. The bag is then shown filled with many beef sticks, with the text '3 REASONS TO TRY THEM.' appearing. The video then splits into two panels. The left panel shows text like 'HIGH QUALITY', '100% GRASS FED & FINISHED', 'ORGANIC SEA SALT', 'ORGANIC BLACK PEPPER', 'ORGANIC RED PEPPER', 'ORGANIC GARLIC'. The right panel shows a close-up of a beef stick. The next split shows 'NO SEED OILS', 'NO ENCAPSULATED CITRIC ACID', 'EASY TO DIGEST', 'NATURALLY FERMENTED', 'GUT-FRIENDLY' on the left, and a close-up of the beef stick packaging on the right. The final split shows 'THEY'RE DELICIOUS' on the left, with a list of flavors: 'ORIGINAL', 'JALAPEÑO', 'TERIYAKI', 'SUMMER SAUSAGE', 'GARLIC SUMMER SAUSAGE'. The right panel shows different flavored beef sticks. The video ends with the bag of beef sticks and the text 'MIX & MATCH', followed by 'TRY FOR $1.20 EACH' and 'SHOP NOW.'