A man in a cowboy hat with a fake mustache pulls beef sticks out of his shirt pocket.

The video opens with a close-up of several Paleo Valley beef sticks stacked on a counter. A hand then grabs a few of them and places them into the front pocket of a plaid shirt. A man wearing a cowboy hat and a fake mustache is shown, with the beef sticks visible in his pocket. He then pulls out a beef stick, unwraps it, and takes a bite, chewing with a serious expression. He then proceeds to show off the different flavors by holding them up to the camera. The video ends with him running and doing a quick spin.