The question 'Would you drive drunk or high? Of course not.' followed by the claim that car touchscreens are more distracting.

The ad opens with a close-up of a hand on a steering wheel, then cuts to a man leaning into the car, speaking directly to the camera. The ad shows various car interior screens, including a navigation map and a dashboard display. It then shows a speed camera and concludes with a product shot of a small, circular device. The pacing is quick, with rapid cuts between scenes.