A red car covered in speeding tickets.

The ad opens with a red car covered in speeding tickets. Tickets fly off the car as it drives. The camera then zooms in on one of the tickets, showing a £100 fine. A woman in a leather jacket appears and explains the cost of speeding fines and introduces the OOONO CO-DRIVER. The device is shown in its packaging and then mounted on a car dashboard. The ad shows the device blinking and beeping as the car approaches a speed camera. The woman explains how the device helps avoid fines and distractions. The ad concludes with statistics about speeding and a shot of the OOONO device, with on-screen text promoting it as a way to 'Avoid fines. Drive smarter.'