The bright pink background and large, friendly text "For nourished, moisturised little curls" immediately capture attention.

The ad opens with a pink background and text about nourishing little curls. A bottle of 'Little Curls' detangling conditioner is shown. A young girl with curly hair is then shown in a bathtub, first smiling and holding a product box, then being washed and conditioned. The final shot shows her wet, defined curls.