The repeated question 'WHAT IS NUULY???' and the initial visual of the woman with a microphone.

The ad opens with a woman in a green suit and yellow tie holding a microphone, standing in front of a blurred background with the word 'NUULY' repeated. The text 'WHAT IS NUULY???' flashes. The scene then shifts to show a phone screen displaying clothing items from the Nuuly app. Next, models walk down a runway-like aisle in a warehouse filled with clothes, showcasing different outfits. The final scene features the woman from the beginning sitting in a chair, holding a suitcase, and then changing into a floral dress. The Nuuly logo and pricing information appear on screen.