A young woman in a colorful beanie looking directly at the camera.

The ad opens with a close-up of a young woman wearing a pink and orange beanie, looking directly at the camera. The scene then pans out to show her standing on a hill overlooking a city and a lake. Text overlays indicate the city is Gjøvik. The ad cuts to a woman in a dorm-like room, wrapped in a blanket, looking distressed while on the phone. Another scene shows a busy city street with a tram and pedestrians. The ad then returns to the woman in the beanie, now standing in front of a large house, followed by a shot of a different woman looking out a window with text about campus distance. The final scenes show the woman in the beanie, holding a mug, and then a graphic with the NTNU Gjøvik logo.