The Northwestern Mutual logo.

The ad opens with the Northwestern Mutual logo on a dark blue background. It transitions to a pregnant woman helping a child with homework at a table. Magnetic letters on a fridge spell out 'NEVER THE RIGHT TIME'. The couple walks towards a house, and a hand holds keys to a door. The couple sits on a couch with a baby. A close-up of the baby yawning. A Northwestern Mutual tumbler and sunglasses are on a table. The ad ends with the Northwestern Mutual logo and website.