The Northwestern Mutual logo appears.

The video opens with the Northwestern Mutual logo on a dark blue background. It transitions to a woman working on jewelry, then a child playing with a toy train set. The ad shows close-ups of jewelry with letter charms spelling out 'NOT RIGHT NOW', a cardboard box with 'It's NOT HAPPENING' crossed out, a family reading a book, and a close-up of a child's smiling face. It then shows a woman at a market stall, a close-up of a card with 'NOT RIGHT NOW' crossed out, and ends with the Northwestern Mutual logo and tagline.