The initial text "DÉCOUVREZ NOS COMPLÉMENTS ALIMENTAIRES" and the subsequent close-up of the supplement bottle and pills.
The ad opens with a white screen displaying text about dietary supplements. It then transitions to a close-up of hands holding a Newpharma magnesium and vitamin B6 supplement container. The hands pour several different types of pills into an open palm. A woman with red hair drinks from a glass of water. The scene then shows a pyramid display of various Newpharma supplement bottles. Text overlays highlight 'Démarche durable' (Sustainable approach), 'Prix avantageux' (Advantageous prices), and 'Qualité Supérieure' (Superior quality). The woman smiles and touches her hair. Finally, a circular graphic covers her face with the text 'Je découvre' (I discover), followed by the Newpharma logo and tagline, and the Colruyt Group logo.
