A man playing with a large, energetic Irish Setter on a couch.

The ad opens with a man on a couch playing with his Irish Setter. The scene transitions to a young person in bed, hitting the snooze button on an alarm clock. Next, a woman in a bathrobe is in a bathroom, looking in the mirror. Then, a mother is holding her baby in a nursery. Finally, a couple is in bed, talking. The ad ends with a collage of these scenes and the brand logo.