The large "50%" discount is prominent and eye-catching.

The ad is split into two halves. The left half features a dark blue background with diagonal stripes and text overlayed. It shows a gift box with red and white stripes and a blue ribbon. The right half has a bright blue background with large white text. The ad transitions to show bags of pet food and cans of pet food on a light grey background, with text overlayed on the left side.