The large "UP TO 50% OFF" text is the primary attention-grabber.

The ad is split into two halves. The left half features a dark blue background with diagonal stripes and a red and white striped gift box with a blue bow. Text reads 'EARLY BOXING WEEK DEALS'. The right half has a bright blue background with large white text reading 'UP TO 50% OFF'. The ad then transitions to show various bags and cans of pet food on a light grey background, with text on the left reading 'SAVE UP TO 25% ON FOOD'. The ad cycles between these two visual styles.