The mObywatel app logo with the Polish eagle.

The ad opens with a blurred shot of a person in a locker room, then transitions to a woman in athletic wear holding a smartphone. The phone displays the 'mObywatel' app, showing a PESEL number is blocked. The scene shifts to a yoga class where women are meditating. The woman from the locker room is then shown again, interacting with her phone, which displays information about who has accessed her PESEL. The ad concludes with the woman leaving the locker room, carrying her yoga mat, with the 'mObywatel' app logo and government branding visible.