mObywatel YouTube Ads and Top Video Campaigns

#1908 YouTube advertiser by spendOtherPoland

mObywatel is Poland's official digital identity and public services portal and mobile app, giving citizens mobile access to official documents and administrative services. Its YouTube advertising spans 20+ ads and 39.7M views across 3 markets. Video campaigns frequently highlight practical public tools, including car accident reporting, digital IDs for children, and registering a business online.

Est. total spend
$198K – $1.1M
All-time, estimated range
Ads indexed
27
Total views
39.7M
Markets
3
Countries the ads ran in

Most-viewed mObywatel YouTube ads

Top 20 by views · list updated

See all 27 mObywatel ads

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About mObywatel

mObywatel is Poland's official digital identity and public services portal and mobile app, developed by the Centre for Information Technology under the Ministry of Digital Affairs. First launched in 2017, it provides Polish citizens with access to digital identity documents (mDowód), mobile driving licenses, e-prescriptions, and various government administrative services.

Company
Ministerstwo Cyfryzacji
Category
Digital government services
Headquarters
Poland
Advertises in
3 countries

mObywatel YouTube ads — FAQ

mObywatel is Poland's official digital identity and public services portal and mobile app, developed under the Ministry of Digital Affairs. It provides citizens with access to official digital documents, mobile driving licenses, e-prescriptions, and administrative government services.
mObywatel's YouTube ads highlight specific features of the app, including digital car accident reporting, setting up a business in minutes, and digital IDs for children.
mObywatel uses an even balance of vertical Shorts-style and horizontal videos. Most of its ads are short spots running up to 15 seconds, alongside videos lasting between 16 and 30 seconds.
mObywatel advertises entirely in Polish, targeting users in Poland.
AdSee has indexed 27 YouTube ads from mObywatel, with 39.7M views in total, shown in 3 countries.
mObywatel's YouTube ads in the AdSee library ran most often in Poland, Germany and the Czech Republic.
AdSee estimates mObywatel's YouTube ad spend at $198K – $1.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by mObywatel.
The most-viewed mObywatel ad in the AdSee library is “mObywatel — Digital accident reporting”, with 5.4M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.