The iconic McDonald's Golden Arches sign and the "Extra Value Meals Are Back" headline.

The ad opens with a shot of a McDonald's restaurant at dusk, then transitions to a close-up of the iconic Golden Arches sign. A digital menu board displays "Extra Value Meals Are Back" alongside a McCafe coffee and a breakfast sandwich. The ad then shows close-ups of breakfast items being prepared: eggs being cooked, a sausage patty sizzling, an egg being placed on a sausage patty, and a McGriddle being assembled. Hash browns are shown in a basket and then in a paper bag. Finally, coffee is poured into a McCafe cup. The ad concludes with a shot of the "Sausage, Egg & Cheese McGriddles Meal" with a hash brown and coffee, emphasizing the $5 price.