The prominent display of a McDonald's meal with a price tag of €7.50 and the 'Rabatt Wochen' headline.

The ad opens with a close-up of a McDonald's meal, featuring a burger, fries, and a Coca-Cola. A smartphone displays 'Rabatt Wochen' (Discount Weeks) and dates. The scene transitions to show people interacting with self-order kiosks and staff in a McDonald's restaurant. A woman smiles as she receives a McCafé drink from a barista. The ad concludes with the McDonald's logo and slogan.