The initial conversation between the three men.

The ad opens with three men in conversation outdoors, near industrial-looking buildings. The scene then cuts to close-ups of chicken nuggets being processed on a conveyor belt, with text overlayed. It then returns to the three men, and shows more footage of chicken nuggets being prepared and packaged in a factory setting. The ad ends with a graphic of the text 'FAKE NEWS EXPOSED.' with the McDonald's logo.