Maybelline New York YouTube Ads: Top Video Commercials

#1752 YouTube advertiser by spendRetail EcommerceMexico

Maybelline New York provides cosmetics including foundations, lipsticks, mascaras, and concealers to Mexican consumers. Its YouTube advertising footprint in Mexico includes 12 ads generating 170M views. Video campaigns prominently feature signature product lines such as Super Stay Matte Ink, Teddy Tint lipsticks, and Colossal mascaras.

Est. total spend
$511K – $1.2M
All-time, estimated range
Ads indexed
12
Total views
170M
Markets
1
Countries the ads ran in

Most-viewed Maybelline New York YouTube ads

Top 12 by views · list updated

About Maybelline New York

Maybelline New York Mexico serves as the Mexican market division of the global cosmetics brand, offering makeup products such as foundations, lipsticks, mascaras, and concealers to Mexican consumers. The brand operates through direct digital platforms and extensive retail distribution channels throughout the country. Originally founded in 1915, Maybelline is a subsidiary of parent company L'Oréal Group, with its Mexican operations managed under FRABEL, S.A. de C.V.

Company
FRABEL, S.A. DE C.V.
Category
Cosmetics and beauty products
Headquarters
Mexico
Advertises in
1 country

Maybelline New York YouTube ads — FAQ

Maybelline New York advertises cosmetics and beauty products, including foundations, lipsticks, mascaras, and concealers. In Mexico, the brand operates as part of the L'Oréal Group under the legal entity FRABEL, S.A. DE C.V.
Maybelline New York's YouTube ads highlight specific makeup items, focusing heavily on the Super Stay product line such as Matte Ink lipsticks, Teddy Tint lip colors, and 30H Flex Powder Foundation, as well as Colossal Bubble Mascara.
Maybelline New York primarily uses short video ads that run up to 15 seconds. While the majority are horizontal video spots, the brand also uses vertical Shorts-style formats.
Maybelline New York advertises on YouTube primarily in Spanish for audiences in Mexico, alongside some campaigns produced in English.
AdSee has indexed 12 YouTube ads from Maybelline New York, with 170M views in total, shown in 1 country.
Maybelline New York's YouTube ads in the AdSee library ran most often in Mexico.
AdSee estimates Maybelline New York's YouTube ad spend at $511K – $1.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Maybelline New York.
The most-viewed Maybelline New York ad in the AdSee library is “Maybelline — Super Stay Teddy Tint Lipstick”, with 44.0M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.