The large, bold text 'Esfriou?' immediately grabs attention, posing a relatable question.

The ad opens with a green background and the Lebes logo. Text appears asking 'Esfriou?' (Did it get cold?). A snowflake icon is shown next to text that reads 'Produtos para manter sua casa aquecida.' (Products to keep your house warm.). An orange button with 'ACESSE O SITE' (Access the site) is displayed. To the right, a white oil-filled radiator heater is shown in a living room setting with a sofa and a plant. The scene is static throughout the ad.