The bright green background and the question 'Esfriou?' immediately grab attention.

The ad opens with a bright green background and the Lebes logo. Text asks 'Esfriou?' (Did it get cold?) and states 'Produtos para manter sua casa aquecida.' (Products to keep your home warm). A central image shows a living room scene with a white oil-filled radiator in front of a grey sofa and a wooden chair. The scene is well-lit and cozy. The pacing is slow and steady.