Lidl YouTube Ads: Video Commercials and Performance

#2617 YouTube advertiser by spendRetail EcommerceFranceVerify on Google Ads Transparency Center

Lidl is a discount supermarket chain operating grocery stores and an e-commerce platform in France. Its YouTube advertising in the French market accounts for 16 ads and over 35.0M views, highlighting seasonal offers, groceries, and merchandise like Parkside tools and Silvercrest appliances.

Est. total spend
$280K – $665K
All-time, estimated range
Ads indexed
16
Total views
35.0M
Markets
1
Countries the ads ran in

Most-viewed Lidl YouTube ads

Top 16 by views · list updated

PARKSIDE DIY France — PARKSIDE - A vous de jouer ! (YouTube video ad)0:15

PARKSIDE DIY France

PARKSIDE - A vous de jouer !

4.9M views
Lidl France — Lidl - Sewing Machines and Sergers on Sale (YouTube video ad)0:12

Lidl France

Lidl - Sewing Machines and Sergers on Sale

3.3M views
Lidl France — Lidl: Silvercrest Appliances & Livarno Home Tableware (YouTube video ad)0:12

Lidl France

Lidl: Silvercrest Appliances & Livarno Home Tableware

3.3M views
Lidl France — Lidl - Tronic Home Appliances (YouTube video ad)0:12

Lidl France

Lidl - Tronic Home Appliances

3.2M views
Lidl France — Lidl Parkside Fleece Jacket & Work Pants Offer (YouTube video ad)0:12

Lidl France

Lidl Parkside Fleece Jacket & Work Pants Offer

3.1M views
Lidl France — Lidl — Noël hors du commun (YouTube video ad)0:15

Lidl France

Lidl — Noël hors du commun

3M views
Lidl France — Lidl - Parkside Pressure Washer and Accessories (YouTube video ad)0:12

Lidl France

Lidl - Parkside Pressure Washer and Accessories

2.5M views
Lidl France — Lidl - Parkside & Ultimate Speed Car Accessories (YouTube video ad)0:12

Lidl France

Lidl - Parkside & Ultimate Speed Car Accessories

2.4M views
Lidl France — Lidl - Offres sur la pâtisserie et le pain (YouTube video ad)0:15

Lidl France

Lidl - Offres sur la pâtisserie et le pain

1.8M views
Lidl France — Lidl - Les fruits et légumes à prix réduit (YouTube video ad)0:15

Lidl France

Lidl - Les fruits et légumes à prix réduit

1.8M views
Lidl France — Lidl Livarno Home - Home Organization Products (YouTube video ad)0:20

Lidl France

Lidl Livarno Home - Home Organization Products

1.7M views
Lidl France — LIDL — Outil modulable à essence 4 en 1 (YouTube video ad)1:30

Lidl France

LIDL — Outil modulable à essence 4 en 1

1.6M views
PARKSIDE DIY France — PARKSIDE - Professional Garden Tools (YouTube video ad)0:06

PARKSIDE DIY France

PARKSIDE - Professional Garden Tools

1.6M views
Lidl France — Lidl — Chrysanthème collection sale (YouTube video ad)0:10

Lidl France

Lidl — Chrysanthème collection sale

244.6K views
Lidl France — Parkside — Mini Chainsaw and Shredder for Garden Cleanup (YouTube video ad)0:54

Lidl France

Parkside — Mini Chainsaw and Shredder for Garden Cleanup

163.9K views
Lidl France — Lidl - Soldes jusqu'à -60% (YouTube video ad)0:10

Lidl France

Lidl - Soldes jusqu'à -60%

80.5K views

About Lidl

Lidl France is the French market operation of Lidl, an international discount supermarket chain owned by Germany's Schwarz Group. It operates over 1,500 supermarket stores across France as well as an e-commerce portal, selling groceries, household items, and seasonal general merchandise to French consumers. The local business is operated by LIDL SNC.

Company
LIDL
Category
Discount supermarket chain
Headquarters
France
Advertises in
1 country

Lidl YouTube ads — FAQ

Lidl is an international discount supermarket chain operating in France, offering groceries, household goods, and seasonal merchandise through its stores and e-commerce portal.
Lidl's YouTube video ads showcase bakery, fruit, and vegetable promotions, holiday specials, and private-label non-food items including Parkside tools, Silvercrest appliances, and sewing machines.
Lidl advertises entirely through horizontal video formats, with the vast majority consisting of short spots running up to 15 seconds.
Lidl advertises exclusively in French on YouTube, targeting consumers in the French market.
AdSee has indexed 16 YouTube ads from Lidl, with 35.0M views in total, shown in 1 country.
Lidl's YouTube ads in the AdSee library ran most often in France.
AdSee estimates Lidl's YouTube ad spend at $280K – $665K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Lidl.
The most-viewed Lidl ad in the AdSee library is “PARKSIDE - A vous de jouer !”, with 5.0M views on YouTube.
Lidl's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14160476869622759425?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.