Lidl YouTube Ads: Video Campaigns and Creative Examples

#2540 YouTube advertiser by spendRetail EcommercePolandVerify on Google Ads Transparency Center

Lidl Polska is a discount supermarket chain operating over 900 grocery stores across Poland alongside an e-commerce platform. Its YouTube advertising in Poland spans 40+ video ads with 57.9M views, focusing on weekly grocery promotions, food brand specials, store locations, and low price campaigns.

Est. total spend
$290K – $695K
All-time, estimated range
Ads indexed
49
Total views
57.9M
Markets
1
Countries the ads ran in

Most-viewed Lidl YouTube ads

Top 20 by views · list updated

Lidl Polska — Lidl — What truly pays off (YouTube video ad)0:20

Lidl Polska

Lidl — What truly pays off

4.3M views
Lidl Polska — Lidl — Cheaper than Biedronka by over 55 zł! (YouTube video ad)0:15

Lidl Polska

Lidl — Cheaper than Biedronka by over 55 zł!

4.1M views
Lidl Polska — Lidl — Słynne MR Margarina (YouTube video ad)0:30

Lidl Polska

Lidl — Słynne MR Margarina

4.1M views
Lidl Polska — Lidl — Twoje niskie ceny (YouTube video ad)0:30

Lidl Polska

Lidl — Twoje niskie ceny

3.6M views
Lidl Polska — Lidl — Winiary Mayonnaise (YouTube video ad)0:30

Lidl Polska

Lidl — Winiary Mayonnaise

3.4M views
Lidl Polska — Lidl: Vitasia Coconut Milk & Sauces Promotion (YouTube video ad)0:15

Lidl Polska

Lidl: Vitasia Coconut Milk & Sauces Promotion

2.6M views
Lidl Polska — Lidl - We're on your team (YouTube video ad)0:30

Lidl Polska

Lidl - We're on your team

2.5M views
Lidl Polska — Lidl — Szkoły pełne talentów 4 (YouTube video ad)0:30

Lidl Polska

Lidl — Szkoły pełne talentów 4

2.1M views
Lidl Polska — Lidl - DULANO SELECTION Ham & ALARTO Nut Mixes (YouTube video ad)0:15

Lidl Polska

Lidl - DULANO SELECTION Ham & ALARTO Nut Mixes

2.1M views
Lidl Polska — Lidl Warszawa, ul. Kaspromicza 117 - Open 24 Hours (YouTube video ad)0:30

Lidl Polska

Lidl Warszawa, ul. Kaspromicza 117 - Open 24 Hours

1.8M views
Lidl Polska — Lidl: Sliced Meats from 6.99 zł & 50% Off Marzipans (YouTube video ad)0:15

Lidl Polska

Lidl: Sliced Meats from 6.99 zł & 50% Off Marzipans

1.6M views
Lidl Polska — Lidl — 50% off Tortillas and El Tequito Sauces (YouTube video ad)0:30

Lidl Polska

Lidl — 50% off Tortillas and El Tequito Sauces

1.2M views
Lidl Polska — Vitasiya Lassi - 42% taniej w Lidlu (YouTube video ad)0:30

Lidl Polska

Vitasiya Lassi - 42% taniej w Lidlu

1.2M views
Lidl Polska — Coca-Cola & Mcennedy Pizzas - Super Cena at Lidl (YouTube video ad)0:15

Lidl Polska

Coca-Cola & Mcennedy Pizzas - Super Cena at Lidl

1.2M views
Lidl Polska — Pilos Mleko świeże od rolnika - 30% taniej w Lidlu (YouTube video ad)0:30

Lidl Polska

Pilos Mleko świeże od rolnika - 30% taniej w Lidlu

1.1M views
Lidl Polska — Pilos Ser Carski w plastrach - 37% taniej przy zakupie trzech (YouTube video ad)0:30

Lidl Polska

Pilos Ser Carski w plastrach - 37% taniej przy zakupie trzech

1.1M views
Lidl Polska — Lidl — Pikok Frankfurterki & Alesto Nuts Promotions (YouTube video ad)0:15

Lidl Polska

Lidl — Pikok Frankfurterki & Alesto Nuts Promotions

1.1M views
Lidl Polska — Lidl - Ariel Allin1 PODS price revolution (YouTube video ad)0:30

Lidl Polska

Lidl - Ariel Allin1 PODS price revolution

1.1M views
Lidl Polska — Lidl - Persil Power Caps Laundry Detergent (YouTube video ad)0:30

Lidl Polska

Lidl - Persil Power Caps Laundry Detergent

1.1M views
Lidl Polska — Lidl — Lenor Płyn do płukania (YouTube video ad)0:30

Lidl Polska

Lidl — Lenor Płyn do płukania

1.1M views

See all 49 Lidl ads

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About Lidl

Lidl Polska is the Polish subsidiary of international discount supermarket chain Lidl, owned by the German Schwarz Group. It operates a network of over 900 physical grocery stores across Poland as well as an e-commerce platform selling non-food items, household goods, apparel, and electronics. Lidl entered the Polish market in 2002.

Company
Lidl sp. z o.o. sp. k.
Category
Discount supermarket chain
Headquarters
Poland
Advertises in
1 country

Lidl YouTube ads — FAQ

Lidl is a discount supermarket chain operating physical grocery stores across Poland as well as an e-commerce platform. It offers groceries, non-food household goods, apparel, and electronics.
Lidl's YouTube ads focus on grocery promotions, low prices, and specific food products like margarine, mayonnaise, coconut milk, ham, and nuts. Ads also highlight store hours and community initiatives such as talent programs.
Lidl primarily uses horizontal video ads rather than vertical formats. Most of these campaigns are mid-length spots running between 16 and 30 seconds, alongside shorter 15-second ads.
Lidl advertises exclusively in Polish on YouTube, serving audiences tailored to its retail operations in Poland.
AdSee has indexed 49 YouTube ads from Lidl, with 57.9M views in total, shown in 1 country.
Lidl's YouTube ads in the AdSee library ran most often in Poland.
AdSee estimates Lidl's YouTube ad spend at $290K – $695K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Lidl.
The most-viewed Lidl ad in the AdSee library is “Lidl — What truly pays off”, with 4.4M views on YouTube.
Lidl's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07538510380142690305?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.