LEC YouTube Ads: Video Campaigns & Commercials

#2524 YouTube advertiser by spendRetail EcommerceItalyVerify on Google Ads Transparency Center

Co-founded by Charles Leclerc, LEC produces low-calorie and reduced-fat packaged ice creams sold across European supermarkets. Its YouTube advertising spans 4 markets with 20+ ads and 21.9M views, emphasizing messaging centered on light and delicious gelato.

Est. total spend
$131K – $700K
All-time, estimated range
Ads indexed
20
Total views
21.9M
Markets
4
Countries the ads ran in

Most-viewed LEC YouTube ads

Top 20 by views · list updated

Lec — LEC Gelato - Delicious and Light Ice Cream (YouTube video ad)0:06

Lec

LEC Gelato - Delicious and Light Ice Cream

4.2M views
Lec — LEC Gelato — Buono e Leggero (YouTube video ad)0:11

Lec

LEC Gelato — Buono e Leggero

2.8M views
Lec — LEC Ice Cream — Irrésistible et Légère (YouTube video ad)0:24

Lec

LEC Ice Cream — Irrésistible et Légère

2.8M views
Lec — LEC Ice Cream — Delicious and Light (YouTube video ad)0:30

Lec

LEC Ice Cream — Delicious and Light

2.3M views
Lec — LEC Ice Cream - Delicious and Light (YouTube video ad)0:11

Lec

LEC Ice Cream - Delicious and Light

2M views
Lec — LEC Ice Cream - Good, Light, and Almost Unbelievable (YouTube video ad)0:06

Lec

LEC Ice Cream - Good, Light, and Almost Unbelievable

1.3M views
Lec — LEC Ice Cream — Glace Bonne et Légère (YouTube video ad)0:30

Lec

LEC Ice Cream — Glace Bonne et Légère

1M views
Lec — LEC Gelato - Delicious and Light Ice Cream (YouTube video ad)0:06

Lec

LEC Gelato - Delicious and Light Ice Cream

1M views
Lec — LEC Ice Cream - Good, Light, and Almost Unbelievable (YouTube video ad)0:06

Lec

LEC Ice Cream - Good, Light, and Almost Unbelievable

1M views
Lec — LEC - Glace Bonne et Légère (YouTube video ad)0:06

Lec

LEC - Glace Bonne et Légère

905.6K views
Lec — LEC Ice Cream - Good and Light (YouTube video ad)0:11

Lec

LEC Ice Cream - Good and Light

837.5K views
Lec — LEC Ice Cream - Good and Light, Almost Unbelievable (YouTube video ad)0:11

Lec

LEC Ice Cream - Good and Light, Almost Unbelievable

837.1K views
Lec — LEC - Glace Bonne et Légère (YouTube video ad)0:11

Lec

LEC - Glace Bonne et Légère

599.3K views
Lec — LEC Ice Cream — Glace Bonne et Légère (YouTube video ad)0:11

Lec

LEC Ice Cream — Glace Bonne et Légère

509.8K views
Lec — LEC Ice Cream - Delicious and Light (YouTube video ad)0:11

Lec

LEC Ice Cream - Delicious and Light

490.8K views
Lec — LEC Ice Cream - Good, Light, and Almost Unbelievable (YouTube video ad)0:11

Lec

LEC Ice Cream - Good, Light, and Almost Unbelievable

456.2K views
Lec — LEC Ice Cream — Why Resist? (YouTube video ad)0:25

Lec

LEC Ice Cream — Why Resist?

449.8K views
Lec — LEC Ice Cream - Good and Light (YouTube video ad)0:11

Lec

LEC Ice Cream - Good and Light

446K views
Lec — LEC Ice Cream — Why Resist? (YouTube video ad)0:25

Lec

LEC Ice Cream — Why Resist?

231.8K views
Lec — LEC Ice Cream — Why Resist? (YouTube video ad)0:24

Lec

LEC Ice Cream — Why Resist?

128.6K views

About LEC

LEC is an Italian food brand that produces and distributes low-calorie and reduced-fat ice creams. Co-founded in 2023 by Formula 1 driver Charles Leclerc alongside Grom founders Federico Grom and Guido Martinetti and manager Nicolas Todt, the brand offers indulgent packaged ice cream tubs formulated for balanced diets. Its products are sold in major supermarket chains across Italy, France, and other European markets.

Company
LEC S.r.l.
Category
Low-calorie ice cream brand
Headquarters
Italy
Advertises in
4 countries

LEC YouTube ads — FAQ

LEC is an Italian low-calorie and reduced-fat ice cream brand founded by Charles Leclerc, Federico Grom, Guido Martinetti, and Nicolas Todt. Operating under LEC S.r.l., the brand distributes packaged ice cream tubs formulated for balanced diets to supermarkets across European markets.
LEC's YouTube ads center on promoting its gelato and ice cream products. The messaging consistently highlights the ice cream as delicious, good, light, and low-calorie.
LEC relies primarily on horizontal video ads, with some vertical formats. Most of the videos are short, running 15 seconds or less, while the rest run between 16 and 30 seconds.
LEC primarily runs YouTube ads in French, followed by Italian and English, reflecting its Italian origins and European retail distribution.
AdSee has indexed 20 YouTube ads from LEC, with 21.9M views in total, shown in 4 countries.
LEC's YouTube ads in the AdSee library ran most often in France, Italy, Belgium and the United Kingdom.
AdSee estimates LEC's YouTube ad spend at $131K – $700K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by LEC.
The most-viewed LEC ad in the AdSee library is “LEC Gelato - Delicious and Light Ice Cream”, with 4.2M views on YouTube.
LEC's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR15853462439795359745?region=anywhere

More top Retail Ecommerce advertisers

All brands →
#Brand · Industry · CountryEst. total spendAdsViewsActions
2510
CarlingsRetail EcommerceNO
$162K – $707K21 ads · 20.2M2120.2MView ads
2511
ZENITHRetail EcommerceCH
$84.7K – $706K14 ads · 14.1M1414.1MView ads
2513
CulturaRetail EcommerceFR
$209K – $705K54 ads · 26.1M5426.1MView ads
2517
ThredUpRetail EcommerceUS
$281K – $704K14 ads · 14.1M1414.1MView ads
2520
Wander PrintsRetail EcommerceUS
$70.3K – $703K88 ads · 14.1M8814.1MView ads
2529
CoralRetail EcommerceBR
$233K – $698K15 ads · 116M15116MView ads
2531
JYSKRetail EcommerceIT
$279K – $697K36 ads · 46.5M3646.5MView ads
2538
LuminaraRetail EcommerceUS
$278K – $696K45 ads · 13.9M4513.9MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.