LEGO YouTube Ads and Video Commercials

#125 YouTube advertiser by spendRetail EcommerceDenmark

The LEGO Group is a Danish toy manufacturer known for its interlocking plastic construction bricks, playsets, and licensed merchandise. The company's YouTube advertising spans 28 markets and features 90+ ads with over 424M total views. Its video campaigns frequently highlight themed collections and collaborations, including Pokémon, Formula 1, LEGO Friends, and LEGO City sets.

Est. total spend
$847K – $21.2M
All-time, estimated range
Ads indexed
94
Total views
424M
Markets
28
Countries the ads ran in

Most-viewed LEGO YouTube ads

Top 20 by views · list updated

See all 94 LEGO ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

Start free

About LEGO

The LEGO Group is a Danish toy manufacturer best known for its iconic interlocking plastic construction bricks and playsets. Founded in 1932 by Ole Kirk Christiansen, the company produces building sets, licensed merchandise, and media content for children and adults worldwide. Headquartered in Billund, Denmark, it operates physical retail stores and an international e-commerce platform.

Company
LEGO System A/S
Category
Toys and construction playsets
Headquarters
Denmark
Advertises in
28 countries
All 200 brands →
#Brand · Industry · CountryEst. total spendAdsViewsActions
110
IKEARetail Ecommerce—
$938K – $23.5M667 ads · 469M667469MView ads
111
Louis VuittonRetail EcommerceFR
$933K – $23.3M147 ads · 467M147467MView ads
113
Macy'sRetail EcommerceUS
$925K – $23.1M85 ads · 462M85462MView ads
114
Men's WearhouseRetail EcommerceUS
$1.4M – $22.7M33 ads · 455M33455MView ads
126
CeXRetail EcommerceGB
$841K – $21.0M90 ads · 421M90421MView ads
128
PetSmartRetail EcommerceUS
$4.6M – $20.8M107 ads · 416M107416MView ads
132
SwappieRetail EcommerceFI
$2.6M – $19.9M1,147 ads · 642M1,147642MView ads
136
TissotRetail EcommerceCH
$764K – $19.1M78 ads · 382M78382MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.