Le Labo YouTube Ads and Video Campaigns

#2129 YouTube advertiser by spendDTCUnited StatesVerify on Google Ads Transparency Center

Founded in New York City, Le Labo is a luxury fragrance house known for hand-formulated perfumes, scented candles, and body care products. The brand's YouTube advertising in the US spans 15 video ads with 18.3M views. Campaigns highlight artisanal craftsmanship and signature scents like Santal 33, Cyprès 21 candles, and the art of fine perfumery.

Est. total spend
$367K – $916K
All-time, estimated range
Ads indexed
15
Total views
18.3M
Markets
1
Countries the ads ran in

Most-viewed Le Labo YouTube ads

Top 15 by views · list updated

LE LABO Fragrances — LE LABO — CYPRÈS 21 Candle (YouTube video ad)0:23

LE LABO Fragrances

LE LABO — CYPRÈS 21 Candle

5.7M views
LE LABO Fragrances — LE LABO — Santal 33, Tonka 25, Vetiver 46 (YouTube video ad)0:09

LE LABO Fragrances

LE LABO — Santal 33, Tonka 25, Vetiver 46

3.3M views
LE LABO Fragrances — Le Labo — The Art of Fragrance Creation (YouTube video ad)0:16

LE LABO Fragrances

Le Labo — The Art of Fragrance Creation

2.4M views
LE LABO Fragrances — LE LABO - Perfume Bottles Display (YouTube video ad)0:14

LE LABO Fragrances

LE LABO - Perfume Bottles Display

2.2M views
LE LABO Fragrances — LE LABO - Grasse - New York (YouTube video ad)0:15

LE LABO Fragrances

LE LABO - Grasse - New York

1.8M views
LE LABO Fragrances — LE LABO — Fine Perfumery (YouTube video ad)0:22

LE LABO Fragrances

LE LABO — Fine Perfumery

1.1M views
LE LABO Fragrances — Le Labo — Luxury Fragrances and Skincare (YouTube video ad)0:19

LE LABO Fragrances

Le Labo — Luxury Fragrances and Skincare

571.9K views
LE LABO Fragrances — Le Labo - Fine Perfumery (YouTube video ad)0:16

LE LABO Fragrances

Le Labo - Fine Perfumery

487.8K views
LE LABO Fragrances — Le Labo — Eucalyptus 20 Fragrance Creation (YouTube video ad)0:16

LE LABO Fragrances

Le Labo — Eucalyptus 20 Fragrance Creation

82.4K views
LE LABO Fragrances — LE LABO - Grasse - New York (YouTube video ad)0:15

LE LABO Fragrances

LE LABO - Grasse - New York

61.8K views
LE LABO Fragrances — Le Labo — Perfume and Home Fragrances (YouTube video ad)0:15

LE LABO Fragrances

Le Labo — Perfume and Home Fragrances

60.3K views
LE LABO Fragrances — LE LABO - GRASSE - NEW YORK (YouTube video ad)0:14

LE LABO Fragrances

LE LABO - GRASSE - NEW YORK

53.6K views
LE LABO Fragrances — Le Labo — Eucalyptus 20 Perfume Creation (YouTube video ad)0:16

LE LABO Fragrances

Le Labo — Eucalyptus 20 Perfume Creation

51.8K views
LE LABO Fragrances — LE LABO - GRASSE - NEW YORK (YouTube video ad)0:14

LE LABO Fragrances

LE LABO - GRASSE - NEW YORK

33.2K views
LE LABO Fragrances — LE LABO Perfume Bottles - Santal 33, Tonka 25, Vetiver 46 (YouTube video ad)0:09

LE LABO Fragrances

LE LABO Perfume Bottles - Santal 33, Tonka 25, Vetiver 46

30.7K views

About Le Labo

Le Labo is a luxury fragrance brand known for its hand-formulated perfumes, scented candles, and body care products. Founded in 2006 in New York City by Eddie Roschi and Fabrice Penot, the brand emphasizes artisanal craft and slow perfumery. It operates globally through standalone boutiques, department store counters, and e-commerce, and has been a subsidiary of The Estée Lauder Companies since 2014.

Company
Le Labo Inc.
Category
Luxury perfumes and fragrances
Headquarters
United States
Advertises in
1 country

Le Labo YouTube ads — FAQ

Le Labo advertises luxury fragrances, hand-formulated perfumes, scented candles, and skincare products. Originating in the United States, the brand emphasizes artisanal craft and fine perfumery.
Le Labo's YouTube ads spotlight specific fragrances and candles, including Santal 33, Tonka 25, Vetiver 46, and Cyprès 21. Many videos also focus on perfume bottle displays and the brand's art of fragrance creation between Grasse and New York.
Le Labo primarily uses horizontal video ads alongside some vertical Shorts-style spots. These commercials are brief, consisting of short spots lasting up to 30 seconds.
Le Labo advertises exclusively in English for its YouTube video campaigns.
AdSee has indexed 15 YouTube ads from Le Labo, with 18.3M views in total, shown in 1 country.
Le Labo's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates Le Labo's YouTube ad spend at $367K – $916K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Le Labo.
The most-viewed Le Labo ad in the AdSee library is “LE LABO — CYPRÈS 21 Candle”, with 5.8M views on YouTube.
Le Labo's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR04279102734780596225?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.