The initial shot of the Landish box and the subsequent reveal of the collagen tubs.

The video opens with a woman placing her hands on a Landish branded box. The scene transitions to show three tubs of Landish marine collagen. Then, collagen powder is shown being poured into a container and then into a glass of coffee. A close-up of the foam is shown, followed by a woman drinking the beverage. The final scene is a montage of people holding Landish products, with text overlay indicating a large number of Canadians use the product. The pacing is quick and uses split screens and close-ups to highlight the product and its usage.