Kruidvat YouTube Ads: Video Campaigns and Creative Examples

#942 YouTube advertiser by spendRetail EcommerceNetherlandsVerify on Google Ads Transparency Center

Kruidvat is a drugstore and retail chain in the Netherlands and Belgium selling health, beauty, baby care, and household items. Across 40+ YouTube ads and 97.8M views in 3 markets, its video campaigns frequently highlight personal care, hair styling, fragrances, and household cleaning products.

Est. total spend
$1.1M – $2.6M
All-time, estimated range
Ads indexed
42
Total views
97.8M
Markets
3
Countries the ads ran in

Most-viewed Kruidvat YouTube ads

Top 20 by views · list updated

SYOSS — Syoss Oleo Intense — Hair Dye (YouTube video ad)0:15

SYOSS

Syoss Oleo Intense — Hair Dye

11.8M views
Henkel Laundry and Home Care — Witte Reus — Toilet Cleaner Robot (YouTube video ad)0:20

Henkel Laundry and Home Care

Witte Reus — Toilet Cleaner Robot

10.7M views
Henkel Laundry and Home Care — Fleuril — Keep your clothes looking new (YouTube video ad)0:15

Henkel Laundry and Home Care

Fleuril — Keep your clothes looking new

6.5M views
Voltaren NL — Voltaren Emulgel - Herstel spier- en gewrichtspijn sneller! (YouTube video ad)0:15

Voltaren NL

Voltaren Emulgel - Herstel spier- en gewrichtspijn sneller!

6M views
Schwarzkopf — Schwarzkopf Creme Supreme - Bye Bye Grijs Haar (YouTube video ad)0:15

Schwarzkopf

Schwarzkopf Creme Supreme - Bye Bye Grijs Haar

5.7M views
Schwarzkopf — Schwarzkopf GLISS Scalp Balance - 72H Oil Control (YouTube video ad)0:15

Schwarzkopf

Schwarzkopf GLISS Scalp Balance - 72H Oil Control

4.9M views
Andrelon Nederland — Andrélon — Don't Care, Great Hair (YouTube video ad)0:25

Andrelon Nederland

Andrélon — Don't Care, Great Hair

4.8M views
Schwarzkopf — Schwarzkopf GLISS Scalp Balance - Healthy Hair Routine (YouTube video ad)0:15

Schwarzkopf

Schwarzkopf GLISS Scalp Balance - Healthy Hair Routine

4.7M views
got2b — got2b — New Curlz Hair Products (YouTube video ad)0:15

got2b

got2b — New Curlz Hair Products

4.3M views
bruno banani — bruno banani — bb Energy Fragrance (YouTube video ad)0:20

bruno banani

bruno banani — bb Energy Fragrance

3.7M views
got2b — got2b Dry Shampoo - Instant Volume & Freshness (YouTube video ad)0:15

got2b

got2b Dry Shampoo - Instant Volume & Freshness

3.5M views
SYOSS — Syoss Color Glaze - Intense Color & Shine Without Damage (YouTube video ad)0:15

SYOSS

Syoss Color Glaze - Intense Color & Shine Without Damage

3.3M views
Sensodyne NL — Sensodyne Clinical Repair - Start herstel van gevoelige tanden in 2 minuten (YouTube video ad)0:06

Sensodyne NL

Sensodyne Clinical Repair - Start herstel van gevoelige tanden in 2 minuten

3.2M views
Schwarzkopf — Taft V12 Styling Gel - Get Ready With Me (YouTube video ad)0:15

Schwarzkopf

Taft V12 Styling Gel - Get Ready With Me

3M views
Schwarzkopf — Taft - Van je werk naar je date in no time (YouTube video ad)0:15

Schwarzkopf

Taft - Van je werk naar je date in no time

3M views
got2b — got2b - For Whoever You Want 2B (YouTube video ad)0:15

got2b

got2b - For Whoever You Want 2B

2.7M views
Henkel Laundry and Home Care — Witte Reus - 89% Minder Plastic (YouTube video ad)0:06

Henkel Laundry and Home Care

Witte Reus - 89% Minder Plastic

1.7M views
Schwarzkopf — Schwarzkopf Gliss — Full Hair Wonder (YouTube video ad)0:15

Schwarzkopf

Schwarzkopf Gliss — Full Hair Wonder

1.5M views
Schwarzkopf — Schwarzkopf Creme Supreme - Radiant, Even Color (YouTube video ad)0:15

Schwarzkopf

Schwarzkopf Creme Supreme - Radiant, Even Color

1.3M views
SYOSS — Syoss Intense Curls - Nourishing & Hydrating Hair Care (YouTube video ad)0:06

SYOSS

Syoss Intense Curls - Nourishing & Hydrating Hair Care

1.1M views

See all 42 Kruidvat ads

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About Kruidvat

Kruidvat is a leading drugstore and retail chain in the Netherlands and Belgium, selling health, beauty, baby care, and household goods. Founded in 1975, it operates a vast brick-and-mortar store network alongside its online e-commerce platform. The company is part of AS Watson Group, a subsidiary of CK Hutchison Holdings.

Company
Kruidvat Retail B.V.
Category
Drugstore retail chain
Headquarters
Netherlands
Advertises in
3 countries

Kruidvat YouTube ads — FAQ

Kruidvat is a Dutch drugstore and retail chain operating in the Netherlands and Belgium. It sells health, beauty, baby care, and household products through its retail stores and online platform, and operates as part of the AS Watson Group.
Kruidvat's YouTube ads highlight popular health, beauty, and household items. Featured products include hair care and styling lines from Schwarzkopf and Andrélon, hair dyes, fragrances, laundry detergents, and pain relief gels.
Kruidvat relies predominantly on short, horizontal video ads running 15 seconds or less, accompanied by occasional vertical format spots.
Kruidvat advertises primarily in Dutch, reflecting its core market in the Netherlands, with some English-language video ads also present.
AdSee has indexed 42 YouTube ads from Kruidvat, with 97.8M views in total, shown in 3 countries.
Kruidvat's YouTube ads in the AdSee library ran most often in the Netherlands, Belgium and Germany.
AdSee estimates Kruidvat's YouTube ad spend at $1.1M – $2.6M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Kruidvat.
The most-viewed Kruidvat ad in the AdSee library is “Syoss Oleo Intense — Hair Dye”, with 11.8M views on YouTube.
Kruidvat's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR15609017983916048385?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.