The large, stylized 'K' and the question about a better refreshing drink.

The ad opens with a large, faded blue 'K' on a bright blue background. It transitions to show a modern, silver Samsung side-by-side refrigerator with a water dispenser. The text "Fris drankje, maar dan beter?" appears. Then, three refrigerators are shown: a white one, the silver Samsung, and another silver one. The text "Ontdek al onze koelkasten op krefel.be" appears. The screen then fades to a solid bright blue, followed by the Krefel logo with the tagline "Leef beter" on a white background.