The large, stylized 'K' and the bright blue background.

The ad opens with a large, faded blue 'K' on a bright blue background. It transitions to show a Samsung Neo QLED 8K TV with the text 'Une soirée cinéma ... en mieux !' (A movie night... even better!). The next scene displays three TVs side-by-side: an LG UHD, a Samsung Neo QLED 8K, and a BRAVIA XR with Google TV, accompanied by the text 'Découvrez toutes nos télés sur krefel.be' (Discover all our TVs on krefel.be). The ad concludes with the Krefel logo and tagline.