The cartoon store illustration and the prominent "Switch to Kleenheat now."

The ad opens with a simple, cartoon-like illustration of a store with the name 'KLEENHEAT' on its awning. The store has a blue window and a yellow padlock on the door. The background is a solid bright blue. The scene transitions to a full blue screen, then displays a large '31%' with the text 'Save' above it and 'off natural gas usage charges for 12 months*' below. A smaller disclaimer text appears at the bottom. The ad concludes with the 'Kleenheat' logo and tagline 'Let life flow', followed by a search bar with the text 'Kleenheat natural gas'.