The large "35%" graphic immediately grabs attention.

A woman in a blue polo shirt with a Kleenheat logo stands holding a tablet. Behind her, the Kleenheat logo is displayed prominently on a bright blue background. The scene transitions to a graphic showing '35% off natural gas usage charges for 12 months'. This is followed by a graphic showing 'Earn 1 Flybuys point with every $1 spent on natural gas'. The ad concludes with the woman smiling and the Kleenheat logo and tagline 'Too Easy' appearing on screen.