The vibrant split-screen colors and the prominent "I SALDI KIKO." text.

The ad features a split screen with vibrant, contrasting colors on each side. Various Kiko Milano makeup products, primarily lipsticks and nail polish, are showcased in close-up shots. The products are arranged in visually appealing ways, sometimes in motion or with liquid effects. The editing is fast-paced, transitioning between different product shots and color palettes.