The initial close-up of the woman and the product, with the "NEW" text, immediately draws attention.

The video opens with a close-up of a woman holding a Kiko Milano lip gloss. Text appears on screen introducing the product. The woman applies the lip gloss, and the camera zooms in on her lips. The scene then transitions to abstract visuals of lips breaking through a cloudy sky, with text highlighting product benefits. The woman reappears, smiling, as more abstract lip visuals appear around her. The video ends with the Kiko Milano logo and product name.