Close-up of an old, powerful industrial machine in motion.
The ad opens with a close-up of an old, industrial machine in operation, with dust and steam around it. Text overlays appear, highlighting the machine's age and energy consumption. The scene transitions to graphics showing rising energy costs and unhappy faces. Then, it shifts to a more modern, efficient machine, followed by images of money and a checkmark, indicating a loan. The ad shows a person looking thoughtful, then a woman smiling while looking at her phone, suggesting ease of process. It then displays the KfW logo and program details, followed by stacks of coins and a graph, and finally, a shot of modern skyscrapers and a solar farm. The pacing is dynamic, with quick cuts and text animations.
KFW — Kredit 292
- Brand
- KfW Bankengruppe
- Landing page
- Domain
- kfw.de
- Language
- DE
- Countries
- DE















